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• Managed campaigns with specific focuses in order to meet customer needs and creative visions.

• Developed high-impact creative trailers and promotional content from concept to completion.

• Developed strategic communication and marketing plans.

• Evaluated and contributed to creative team ideas and translated into actionable project plans.

• Supervised design and production staff while managing deadlines.

• Oversaw full teams of writers, artists, designers and videographers.

• Negotiated vendor contracts, services & meet budget requirements.

• Recruited, hired and trained top candidates with eye for performance.

• Guided and coached designers and videographers.

• Designed, planned and produced high traffic events in a regional and national level. 

• Analyzed, redesigned, developed and implemented company systems improving multiple departments efficiency and expected results.

• Created important change in the dance competition industry that has now been follow by other companies. 

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• Lead team in charge of marketing copy, images, videos, emails and other collateral.

• Built and strengthened strategic relationships with vendors and leading industry partners.

• Evaluated consumer preferences and behaviors,

  combined with market trends and historical data, to

  adjust and enhance company campaigns.

• Directed marketing projects through conceptual

  planning, scheduling and final implementation.

• Created printed and digital marketing materials.

• Met deadlines, exceeding expectations and effectively

  rolling out promotional campaigns.

• Considered business demands and customer

  preferences when developing marketing plans.

• Developed insights on marketing campaigns to assess

  performance against goals.

• Established, initiated and optimized business

  development strategies based on company targets.