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Hola!
I'm Roy Patterson,

a creative director, conceptual creative, brand magician, color expert, content strategist/creator, event designer/producer, interior design wizard & a killer project manager. 

I am a proud gay, Latino, first-generation Mexican-American immigrant based in the vibrant heart of New York City. My journey as a creative director, conceptual creative, and brand magician has been anything but conventional, but it’s precisely this unconventional path that shaped the unique perspective I bring to my craft.

 

From my beginnings as a dancer, actor, and choreographer to my evolution as a multifaceted creative professional, every step of my journey has been fueled by passion, determination, and an unwavering belief in the power of creativity to inspire change.

I’ve built a career around creating solutions that not only meet the needs of my clients but elevate their visions to new heights.

 

My expertise spans branding, visual identities, corporate branding systems, editorial and web design, social media strategy and execution, content creation, event design and production, and interior design. Every project I take on is approached with intention, precision, and a deep commitment to making a lasting impact.

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02_ACTUAL  IMAGE

OF MY CREATIVE BRAIN

AT ALL TIMES

Skills

• Creative Team Collaboration 

• Project Management

• Strategic Leadership  
• Design Understanding
• Storyboard Creation
• Budget Adherence

• Team Development
• Contract Negotiation
• Assignment Delegation 
• Campaign Development​

  • Brand Messaging

  • Creative Vision Development

  • Staff Recruitment

  • Social Media Accounts Management 

  • Art Direction

  • Time Management

  • Concept Pitching

  • Active Listening

  • Complex Problem-Solving

  • Judgment and Decision-Making

  • Learning Strategies

  • Critical Thinking

  • Communication Strategies

  • Social Perceptiveness

 

03_MY SKILLS

2013 - Present

Creative Director, CEO &
Head Unicorn

  • Social media content creation. 

  • Content management across multiple platforms.

  • Project development and management. 

  • Original, current, and creative content development for promotional advertisements and marketing materials.

  • Brand message customization to reach and capture your target. 

​​​

Some of @roy_fer's partnerships & collaborations

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and many more!

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04_CONTENT CREATOR EXPERIENCE

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05_PRACTICING KINDNESS EVERYDAY

Master Of Science:
Marketing

UPAEP Mexico / 2009 - 2011

Master Of Science:
Project Management

UPAEP Mexico / 2009 - 2011

 Bachelor of Arts:
Communications &
Performing Arts

- Double Major -

UPAEP Mexico / 2005 - 2009

06_EDUCATION

SEE SOME
OF ROY'S
BRANDING
WORK

📍 NYC 

⭐️ Creative Director

🏳️‍🌈 Content Creator

🎨 Color & Rainbow Hunter  

🤩 Experiences Explorer

✈️ Traveler • 53+ Countries

🇲🇽🇺🇸 Mexican-American
🌎 Citizen Of The World

09_DESCRIBING ROY WITH EMOJIS

Get in touch with me!

Do you need creative support?
Do you have an idea to share? 
Want to collaborate?  
Tell me more! I'll be happy to hear from you. 

hello@roypatterson.net

 

347-463-2525

New York, NY

  • Linkedin
  • Instagram

10_CONTACT ME

Proudly making
change in the world

A message from Roy:

As a proud gay latino first generation Mexican-American immigrant I've been always aware of the importance of diversity, inclusion and representation not only in the work space but also in the world. 

As a creative director I've had the opportunity to make tangible change within the companies I have worked for and also within the industries I've been a part of. 

At my core, I help businesses and individuals tell their stories authentically. Whether it’s designing a cohesive visual identity, crafting a compelling editorial spread, or planning a multi-dimensional event, my work is about creating connections.

For businesses, I offer branding solutions that resonate deeply with their audiences. I develop style guides and systems that ensure consistency while leaving room for creativity. I help clients navigate the ever-evolving landscape of social media with strategies that are both effective and authentic. And for those looking to create memorable spaces, I design interiors that feel both functional and inspiring.

What sets me apart is my ability to combine technical expertise with emotional intelligence. I don’t just create for the sake of creating—I listen. I dive into the heart of my clients’ challenges, understanding their goals and values before crafting solutions.

 

My work doesn’t just solve problems; it reflects the essence of who my clients are and what they stand for.

Change is important, change is possible, and change, specially positive change, is in our hands.  

11_A MESSAGE FROM ROY
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